
PROMOTION TIPS
Get Help Organizing
- find friends to help you, so do not have to do everything yourself
- co-sponsor: with schools, hospitals, county mental health, local churches,
rape crisis center, hospice, scouts, pre-schools, senior center may help
organize a grandparent/grandkid event, P.T.A., boys/girls club; have them
put in some money and get their own folks to come
- ask your school to send announcements home with the students
Financial Backing
- local businesses may use some of their advertising budget to sponsor a
community wide family concert. Look for unlikely places that have
never been asked before, but who want to maintain a "friendly"
presence in the community: real estate agencies, funeral homes, local pizza
parlors, automobile dealerships, banks
- other organizations in your town could benefit from Peter's consulting
or training. Hospitals, mental health groups, schools and businesses
have hired Peter for half a day, and covered half of his expenses.
They also spread the word about the family concert throughout their own
constituency.
Charge Something for Tickets
- people have learned that if it's free, it's probably not worth anything.
- print tickets and make them available at local bookstores or other outlets
- so we have an idea about attendance as the date approaches
- sell blocks of tickets to businesses to give to employees
- sell blocks of tickets to donors, for distribution to families who
can't afford them
Give
Tickets Away
- through the PTA; local radio; newspaper; Kiwanis, Junior Chamber of Commerce,
women's clubs, local churches, etc.
- reduce admission fee if someone brings a toy or canned good as a donation
Make Posters
- to display in schools, local stores, churches, shopping centers
- have boy scouts or girl scouts do postering for merit badge credit
Publicity
- we will help you by providing promotional materials:
- - tapes at 1/2 price for distribution to schools- videos or DVD's for local cable stations to play and announce the concert- fun glossy photos for newspapers, for phone interview and feature
article- mailing labels for your area, so you can mail direct to Peter's
existing supporters- CD's for local radio airplay, or with public service announcements
- - ideas for posters or hand outs
THIS
CAN BE A WARM &
SUCCESSFUL COMMUNITY EVENT!
