PROMOTION TIPS

Get Help Organizing

• find friends to help you, so do not have to do everything yourself
• co-sponsor: with schools, hospitals, county mental health, local churches, rape crisis center, hospice, scouts, pre-schools, senior center may help organize a grandparent/grandkid event, P.T.A., boys/girls club; have them put in some money and get their own folks to come
• ask your school to send announcements home with the students

Financial Backing

• local businesses may use some of their advertising budget to sponsor a community wide family concert.  Look for unlikely places that have never been asked before, but who want to maintain a "friendly" presence in the community: real estate agencies, funeral homes, local pizza parlors, automobile dealerships, banks
• other organizations in your town could benefit from Peter's consulting or training.  Hospitals, mental health groups, schools and businesses have hired Peter for half a day, and covered half of his expenses.  They also spread the word about the family concert throughout their own constituency.

Charge Something for Tickets

• people have learned that if it's free, it's probably not worth anything.
• print tickets and make them available at local bookstores or other outlets

- so we have an idea about attendance as the date approaches

- sell blocks of tickets to businesses to give to employees

- sell blocks of tickets to donors, for distribution to families who can't afford them

Give Tickets Away

• through the PTA; local radio; newspaper; Kiwanis, Junior Chamber of Commerce, women's clubs, local churches, etc.
• reduce admission fee if someone brings a toy or canned good as a donation

Make Posters

• to display in schools, local stores, churches, shopping centers
• have boy scouts or girl scouts do postering for merit badge credit

Publicity

• we will help you by providing promotional materials: 

- tapes at 1/2 price for distribution to schools- videos or DVD's for local cable stations to play and announce the concert- fun glossy photos for newspapers, for phone interview and feature article- mailing labels for your area, so you can mail direct to Peter's existing supporters- CD's for local radio airplay, or with public service announcements

- ideas for posters or hand outs

THIS CAN BE A WARM &
 SUCCESSFUL COMMUNITY EVENT!